The 7 Dirty Words of Internet Marketing

7 Dirty Words of Internet Marketing

George Carlin – may he rest in peace – talked about 7 words you can’t say on TV. Well, this article is going to tackle the 7 dirty words of Internet marketing. You want to disassociate yourself from these as much as you can, if you know what is good for you. Dirty words of […] continue reading »

3 Steps to Creating High-Converting Headlines

article, breaking, communication, headlines, journalism, journalist, news, newspaper, press, print, publish, report, reporter

Whether it’s an e-mail, sales letter, squeeze page or paid advertisement, headlines are the single crucial part of any marketing document. That’s because the headline is your initial and only opportunity to capture the attention of your reader – the prospective customer. If your headline doesn’t strike an immediate impression, your reader will stop reading […] continue reading »

How to Use Storytelling in Your Online Marketing

Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction.  When your […] continue reading »