Email Marketing: 4 Tips for Getting the Most from it

email marketing campaign

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails. So, a lot of younger customers don’t even have email accounts. They only use […] continue reading »

Free Marketing: Facebook and Twitter

Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.” You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ […] continue reading »

Search Engine Optimization Made Easy

Search Engine Optimization SEO Process

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords. If […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »

The 10-Step Structure for Sales Pages That Sell

Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub Headline 3. Presentation of the problem 4. Introduction of your product as the solution 5. Social Proof 6. Bonuses 7. Offer 8. Guarantee 9. Call to Action 10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining […] continue reading »