Hiring a Team to Build Your Website: The Process

Team Build Website

Are you going to hire a team to build your website? The planning stage is the most important part of the entire process. All of the important, global decisions are made at this time. Before you bring in anybody to help you build your website, make the big decisions about what should or shouldn’t be included […] continue reading »

Mobile-Optimize Your Website For More Sales

happy wife Customer, happy life Do you mobile-optimize? Most businesses put a lot of time, effort, and money into making sure their website: looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want. But, unfortunately, a majority of web […] continue reading »

Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.” Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm. By discovering the best keywords for […] continue reading »

Search Engine Optimization Made Easy

Search Engine Optimization SEO Process

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords. If […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »

The 10-Step Structure for Sales Pages That Sell

Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub Headline 3. Presentation of the problem 4. Introduction of your product as the solution 5. Social Proof 6. Bonuses 7. Offer 8. Guarantee 9. Call to Action 10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining […] continue reading »

3 Steps to Creating High-Converting Headlines

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Whether it’s an e-mail, sales letter, squeeze page or paid advertisement, headlines are the single crucial part of any marketing document. That’s because the headline is your initial and only opportunity to capture the attention of your reader – the prospective customer. If your headline doesn’t strike an immediate impression, your reader will stop reading […] continue reading »

Follow This Email Marketing Etiquette to Get Yours Delivered and Read

Email marketing is a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker. You can […] continue reading »