Email Marketing: 4 Tips for Getting the Most from it

email marketing campaign

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails. So, a lot of younger customers don’t even have email accounts. They only use […] continue reading »

Social Engagement Building Blocks: Community & Character

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In marketing, the importance of social engagement and learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. But thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to […] continue reading »

Drawing Customers to Affiliate Offers

How to Attract Customers to Your Affiliate Marketing Offers

Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience. That’s because there’s simply more competition for […] continue reading »

Search Engine Optimization Made Easy

Search Engine Optimization SEO Process

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines. The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords. If […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »

Backlinking Hacks – The Good, Bad and Ugly

Backlinking

On-page search engine optimization (SEO) are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best. Other examples […] continue reading »

3 Steps to Creating High-Converting Headlines

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Whether it’s an e-mail, sales letter, squeeze page or paid advertisement, headlines are the single crucial part of any marketing document. That’s because the headline is your initial and only opportunity to capture the attention of your reader – the prospective customer. If your headline doesn’t strike an immediate impression, your reader will stop reading […] continue reading »

Follow This Email Marketing Etiquette to Get Yours Delivered and Read

Email marketing is a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker. You can […] continue reading »