Free Marketing: Facebook and Twitter

Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.” You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ […] continue reading »

Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.” Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm. By discovering the best keywords for […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »

The 10-Step Structure for Sales Pages That Sell

Sales pages take many different forms, but share the same basic structure: 1. Headline 2. Sub Headline 3. Presentation of the problem 4. Introduction of your product as the solution 5. Social Proof 6. Bonuses 7. Offer 8. Guarantee 9. Call to Action 10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining […] continue reading »