Email Marketing: 4 Tips for Getting the Most from it

email marketing campaign

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails. So, a lot of younger customers don’t even have email accounts. They only use […] continue reading »

Social Engagement Building Blocks: Community & Character

social-engagement-online

In marketing, the importance of social engagement and learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. But thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to […] continue reading »

Free Marketing: Facebook and Twitter

Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.” You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ […] continue reading »

Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.” Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm. By discovering the best keywords for […] continue reading »