Social Engagement Building Blocks: Community & Character

social-engagement-online

In marketing, the importance of social engagement and learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. But thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to […] continue reading »

3 Steps to Creating High-Converting Headlines

article, breaking, communication, headlines, journalism, journalist, news, newspaper, press, print, publish, report, reporter

Whether it’s an e-mail, sales letter, squeeze page or paid advertisement, headlines are the single crucial part of any marketing document. That’s because the headline is your initial and only opportunity to capture the attention of your reader – the prospective customer. If your headline doesn’t strike an immediate impression, your reader will stop reading […] continue reading »

How to Make Sure Your Website Looks Great on Tablets and Phones

Several Internet marketers make the mistake of thinking that once their website is up and running, they’re done. Actually, it’s merely beginning. To understand why, answer this question: How do you usually access the Internet? If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near […] continue reading »