Internet Marketing: Honing Your Killer Instincts

In Internet marketing, like anything else, there are going to be winners and losers. Often, the difference between success and failure doesn’t depend on outside influences, but on your attitude. Successful Internet marketers share a unique set of qualities known as the “killer instinct.” Train yourself to use these qualities every day and you can […] continue reading »

Email Marketing: 4 Tips for Getting the Most from it

email marketing campaign

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other. Young people today text and tweet rather than read emails. So, a lot of younger customers don’t even have email accounts. They only use […] continue reading »

Social Engagement Building Blocks: Community & Character

social-engagement-online

In marketing, the importance of social engagement and learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. But thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to […] continue reading »

Mobile-Optimize Your Website For More Sales

happy wife Customer, happy life Do you mobile-optimize? Most businesses put a lot of time, effort, and money into making sure their website: looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want. But, unfortunately, a majority of web […] continue reading »

Free Marketing: Facebook and Twitter

Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.” You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »

How to Make Sure Your Website Looks Great on Tablets and Phones

Several Internet marketers make the mistake of thinking that once their website is up and running, they’re done. Actually, it’s merely beginning. To understand why, answer this question: How do you usually access the Internet? If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near […] continue reading »

How to Use Storytelling in Your Online Marketing

Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction.  When your […] continue reading »