Social Engagement Building Blocks: Community & Character

social-engagement-online

In marketing, the importance of social engagement and learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. But thankfully, you’re in good hands with us. Let’s make this navigation a bit easier, with our list of signals and road flares to […] continue reading »

Free Marketing: Other Social Media Sites

Social Media Icons

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher. Like Search Engine Optimization, social media marketing […] continue reading »