wife Customer, happy life
Do you mobile-optimize?
Most businesses put a lot of time, effort, and money into making sure their website:
- looks great,
- is easy to navigate,
- and includes all the essential information any visitor would ever need to
connect with the products, information, or services they want.
But, unfortunately, a majority of web users today aren’t using laptops or
desktop computers to access the internet.
They are using their mobile devices.
And the kind of big, clunky websites that are designed to be viewed on a PC
or laptop usually can’t be viewed and/or navigated very easily on a smart phone
Your Customers May Already
Be Clicking Off
So, if you don’t mobile-optimize your website, you could be turning away more
customers than you are attracting. Mobile customers are very impatient and
are less likely to stick with a website if it takes more than three seconds to load.
And if don’t mobile-optimize your shopping cart , about 3 out of 10 customers
will abandon your website in mid-purchase.
Can you afford to let that many paying customers walk out your door?
You see, mobile customers are generally more attractive than desktop web surfers.
They tend to be more impulsive in their buying and spend more money per purchase
than customers do on websites aimed at desktop users.
So try this experiment to see how mobile-friendly your website is.
Pull out your smart phone or tablet right now and go to your web page.
- Does it load in less than three seconds?
- Are your eyes instantly drawn to the primary selling points or message?
- How easy to read is your content?
- Is your site simple to navigate?
If you answered “no” to any of these questions, you may need to mobile-optimize
your mobile site and capture the customers and sales you have been losing.
mobile-Optimize Technical Features
Mobile devices, like smart phones and tablets, are less powerful and use a
different kind of operating system than PCs and laptops. To make your website
load faster and offer more versatility, you may need to make sure your website
includes the following technical attributes:
• It uses a preferred markup language, such as WAP/WML rather than HTML.
• It can be navigated using a touch screen keyboard.
• Screen dimensions and rotation support are enabled.
• Browser capabilities include scaling, Flash, and AJAX support.
• It uses the appropriate network data speed: 3G, 4G, or 5G.
• It is optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile.
Still, one thing that all mobile devices have in common is that their screens
are smaller than those of laptops or PCs, especially on smart phones, the most
widely used type of mobile device among mobile-based web users.
So, this means you have a much smaller canvas on which to work your magic.
Rather than multiple photos, images, or videos, limit your mobile site to one
single one that will grab the site visitor’s attention from the moment they click
on your page.
Similarly, keep your text content to the bare minimum. If you include too much
text, most readers won’t be able to read it anyway.
Stay away from small buttons that are difficult to click on using mobile devices.
If you must include buttons, make sure they are very large.
But be aware that the latest model tablets, and even some smart phones, have very
high-end graphics pages, so the colors and images you include on your mobile-optimized
web page are going to look different than they do on a laptop or PC.
And be sure to avoid garish colors or blurry images.
To learn more techniques like these for improving the profitability of your business, check
out our lead generation system by clicking on this link now.
Melanie O'Kane is the Author of How to Become a Successful Virtual Assistant; Founder and Go-To-Gal at MODCOM (Melanie O'Kane Dot Com), specializing in affiliate marketing assistance; proprietor of MAD Typing and Consulting, and affiliate partner at MOBE. With over 28 years' experience, Melanie has helped demystify the world of online business and helped countless entrepreneurs, small-business owners and executives find success and grow their wealth by putting the best training products, tools and services at their fingertips.