Several Internet marketers make the mistake of thinking that once their website is up and running, they’re done. Actually, it’s merely beginning. To understand why, answer this question: How do you usually access the Internet?
If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and mobile access device affordability, most web users today are accessing their favorite sites and pages from their portable mobile devices as opposed to their laptops or desktop computers.
That means that the website you have been creating is already essentially obsolete – at least if it’s not mobile optimized.
Critical Content Presented Concisely
Unlike PC users, mobile users don’t want to download your entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key article that they can easily access quickly, without having to click around to many different pages.
Ever tried to click on a button on a smart phone? It’s difficult, to say the least!
That means your website must be a streamlined version of its former self, one that mobile users can easily be diverted to. In others words, your content must be mobile-optimized.
People Are Attached to Their Mobile Devices … Literally!
Today, most people won’t step out the door without their smart phone and they are using their mobile devices more than they are using PCs and laptops – especially when it comes to searching for the products and services they want while on the go.
If your business uses a regular website, you are essentially shutting the door on customers using the Internet today.
Because mobile devices have smaller screens, run slower than PCs, and typically have itsy-bitsy keypads, the mobile version of your web page has to account for these disadvantages. Mobile optimized pages must be easy to read, offer critical content up top and be easy to navigate without the use of the keyboard.
Advantages of Mobile Optimization
When your content is mobile optimized, you gain access to a larger pool of prospective customers and improve tracking thanks to the built-in technologies of most mobile web page generating software.
Getting the 411 to understand how page visitors behave once they reach your mobile-optimized web pages will help you in improving your pages even more effectively and give you the results you want.
To learn others mobile marketing techniques for increasing the value and effectiveness of your web-based business, check out our lead generation system by clicking on this link now.